Helping millions of small businesses grow through WhatsApp

Simplified ad creation for first time advertisers, resulting in a 24% increase in ad creation and establishing the foundation for WhatsApp’s future advertising experience.

Product Vision 0→1 Design Leadership
Full case study during interviews only

Click to WhatsApp enables businesses to advertise on Facebook and Instagram and receive conversations directly in WhatsApp. The product serves around 250M businesses and generates over $4M in daily revenue.

Businesses didn’t understand the value they would receive from advertising.

First time advertisers lacked confidence throughout the creation process.

I self initiated a new product vision that aligned the team around a shared direction, validated it through user research, and drove its prioritization. I then partnered with Product and Engineering to prioritize this effort, and led the redesign of the ad creation experience.

The redesigned experience increased ad creation by 24%, resulting in an additional $1M in additional daily revenue.

Home screen Advertise: create your first ad Media: first, choose an image Media picker Description: tell people what you offer Design ad preview Audience: choose who should see your ad Budget and duration Review ad